Known as one of the four Asian Tigers in the world economy, Hong Kong has fast developed into a strong economy. With no substantial natural resources and favorable agricultural conditions, the country imports its consumer goods. The economy of Hong Kong is largely dependent on the service sector which generates around 93% of the country’s … Read more
Social Networks present enormous opportunities for businesses. Discover how you can gain customer insight on social networking sites.
By Michael Stanat, Research Executive
The SIS team headed to Rome to share our perspectives and research to industry leaders and gain a barometer on industry conditions. SIS Global Research Director Neal Sandin and I attended the 2010 AIMRI Online Market Research and Panel conference in Rome on behalf of SIS International Research on March 5, 2010.
There, I delivered a presentation called “Harnessing Social Media” on an emerging field—social media market research. The presentation focused on how researchers can harness social media to make conventional methodologies more robust, persuade clients of the need for this research and provide actionable ways for researchers to make their existing operations more efficient. In the interest of disseminating our thought leadership, the presentation is available (here) for download.
During the conference, we observed the following trends and discussions occurring in the market research industry:
Understand how companies like Siemens are adapting to climate change.
District Cooling Market Research District Cooling (DC) is the centralized production and distribution of cooling energy. The output of one plant can meet cooling-demands of dozens of buildings. It’s important because centralized production of cooling energy is: More environmentally friendly More cost-effective A price competitive alternative Reliable and convenient for the customer Space efficient District … Read more
eHarmony.com offers an online dating service that connects males and females in the hopes of creating loving relationships.
Discover Carrefour’s experience in expanding to Dubai, United Arab Emirates.
Ruth Stanat remembers her article from 1990 regarding Strategic Intelligence.
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