K-Nearest Neighbors in Market Research K-nearest neighbors in market research isn’t just another algorithm. It’s a fundamentally different way of seeing customer behavior—one that often reveals your most valuable opportunities are hiding where you’re not even looking. ………………. ✅ Listen to this PODCAST EPISODE here: What is K-Nearest Neighbors in Market Research? Strip away the … Read more

SIS Application of Quantitative Data Analytics to Sensory Testing Imagine spending $8 million on product development only to watch it die in market because consumers “didn’t like how it felt.” No explanation. No second chances. Just painful quarterly results and uncomfortable board meetings. This nightmare scenario plays out every day across industries. Products that ace … Read more

SIS Sensory Testing of Food SIS sensory testing of food isn’t just another box to check—it’s the difference between your product flying off shelves or dying in development. Have you ever bitten into a new snack and thought, “Who on earth approved this flavor?” That’s the million-dollar question keeping food executives up at night. The … Read more

SIS Sensory Testing of Personal Care Products A $120 million skincare line launch, completely tanked by a 3-second sensory experience. That’s what happened when a global beauty conglomerate rushed their “scientifically advanced” facial moisturizer to market last year. Laboratory metrics? Perfect. Clinical results? Exceptional. But within weeks, returns flooded in and sales flatlined… The culprit? … Read more

Sensory Testing Research Most product failures aren’t marketing problems—they’re neurological disconnects traditional research is completely blind to. How much money did your company flush down the toilet last year on products consumers secretly hated? $1 million? $10 million? More? Brilliant executives get fired after betting their careers on products that tanked despite glowing research reports. … Read more

Consumer Choice Modeling Consumer choice modeling has evolved from simple surveys to sophisticated predictive analytics that can determine exactly why your customers choose your competitors over you. Most businesses operate on assumptions about customer preferences that are fundamentally wrong. Consumer choice modeling doesn’t just challenge these assumptions—it replaces them with data-driven insights that translate directly … Read more

Trade-off Analyses in Business I’ve learned that mastering trade-off analyses is the difference between thriving and barely surviving in today’s hyper-complex business environment. Have you ever made a business decision that felt like choosing between breathing and drinking water? I have. The year was 2012, and as CEO of SIS International Research, I faced a … Read more

Discrete Choice in Market Research Discrete choice in market research isn’t new, but the sophistication of today’s models is revolutionary. Have you ever wondered why some products fly off the shelves while others collect dust? Or why certain features make consumers willing to pay premium prices? Discrete choice in market research is a powerful methodology … Read more

Conjoint Analysis Research Conjoint analysis research is the difference between developing products based on what customers say and what they actually do. The most successful product strategies I’ve ever seen weren’t built on intuition or direct customer feedback—they were constructed through sophisticated conjoint analysis research that revealed the truth behind purchase decisions. Yet most businesses … Read more

Quantitative Research in the US Most companies conducting quantitative research in the US aren’t just slightly off-track—they fundamentally misunderstand the world’s most researched consumer market. Sounds impossible, right? How could the most studied market also be the most misunderstood? The very familiarity of the US market creates dangerous overconfidence. Companies think they know American consumers … Read more

Quantitative Research in the UK The British market operates by a unique set of unwritten rules that standard research approaches completely fail to capture. My first research project in the UK nearly derailed my career. It was 1987, and I arrived in London confident that my American methodologies would translate seamlessly. Six weeks later, I … Read more

Retail Product Testing in NYC New York consumers aren’t just diverse—they’re brutally honest tastemakers with zero patience for mediocrity. Let me tell you something most companies miss when launching new products: New York City is THE MARKET that can make or break your retail dreams. ✅ Listen to this PODCAST EPISODE here: Is Really NYC … Read more

Product Sensory Testing in Market Research Product sensory testing in market research is the unsung hero behind successful launches that captivate consumers from the first touch, taste, or smell. Have you ever wondered why some products fly off shelves while others collect dust? This is not the result of flashy marketing campaigns or magic… But … Read more

Product Sensory Testing The feelings, impressions, and gut reactions that emerge during product sensory testing reveal what consumers will never articulate in traditional surveys. “This tastes like disappointment.” I’ve heard those five words in our New York product sensory testing lab many times—but it ultimately saves businesses… The hard truth? Your brain can rationalize any … Read more

How SIS Uses AI Methods for Product Testing The organizations embracing sophisticated AI methods for product testing are gaining compound advantages that extend far beyond incrementally better testing results. My smartwatch can detect a subtle heart rhythm abnormality months before any symptoms appear. How? Through sophisticated AI analysis that spotted patterns invisible to human observation. … Read more